Privacy & Cookie Policy

Last updated: 28 August 2025

JT Shields (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information when you visit our website or subscribe to our mailing list.

1. Information We Collect

When you use our website or sign up for updates, we may collect:

• Personal Data:
  
  

  • Email address (when subscribing)
    
    

  • Name (optional)
    
    

• Technical Data:
  
  

  • IP address, browser type, device information, operating system
    
    

• Usage Data:
  
  

  • Pages visited, time spent on the website, links clicked
    
    

2. How We Use Your Information

We use your personal data to:

• Send newsletters, updates, and promotional material (if you’ve subscribed)
  
  

• Keep you informed about new releases, products, or services
  
  

• Improve website performance and user experience
  
  

• Ensure security and prevent misuse of our services
  
  

• Comply with legal obligations
  
  

We will never sell, rent, or trade your personal data.

3. Lawful Basis for Processing

Under the UK GDPR / EU GDPR, we rely on:

• Consent – when you sign up for emails, you consent to us using your data for this purpose.
  
  

• Legitimate Interest – in limited cases, we may process data for site security or analytics.
  
  

You can withdraw consent at any time (see Section 7).

4. Data Sharing and Storage

• We use Mailchimp (a GDPR-compliant email marketing provider) to manage mailing lists and deliver communications.
  
  

• Data is stored securely and only accessible to authorised personnel.
  
  

• We do not transfer your personal data outside the UK/EU unless adequate protections are in place.
  
  

5. Data Retention

• Subscriber data is kept until you unsubscribe or request deletion.
  
  

• Analytics/technical data is retained for [insert timeframe, e.g., 12 months] for performance monitoring.
  
  

6. Cookies and Tracking

Our website uses cookies to:

• Essential Cookies – enable site functionality.
  
  

• Analytics Cookies – help us understand how visitors use the site.
  
  

• Marketing Cookies – if used, track engagement with content or emails.
  
  

You can manage or block cookies through your browser settings. Please note some features may not work without them.

Email Tracking

Some of our emails may contain tracking (e.g., whether an email was opened or links clicked). This helps us improve our communications. You can disable this by unsubscribing or adjusting your email client settings.

7. Your Rights

You have the right to:

• Access the personal data we hold about you
  
  

• Request correction of inaccurate data
  
  

• Request deletion of your data (“right to be forgotten”)
  
  

• Request restriction of processing
  
  

• Request a copy of your data in a portable format
  
  

• Withdraw your consent at any time
  
  

8. Unsubscribing

Every marketing email we send contains an unsubscribe link. You may also email us at jtshieldsj@gmail.com to be removed from our list.

9. Contact Us

If you have questions about this policy or wish to exercise your rights, contact:

Data Protection Contact
Email: jtshieldsj@gmail.com

10. Complaints

If you are unhappy with how we use your data, you can contact us first. You also have the right to complain to your local Data Protection Authority.